Changi Airport Group Appoints Adhesive To Trans-Tasman PR Account

Singapore, Singapore - March 24, 2015 : Travelers walk about Singapore Changi Airport's departure hall. With three passenger terminals, it is one of the largest transportation hubs in Asia with a total annual handling capacity of 66 million passengers.

Adhesive PR has landed the retained Australia and New Zealand Public Relations account for Changi Airport Group, following a competitive pitch process.

The scope of work will include communications strategy encompassing traditional media relations and influencer partnerships; communicating the airport’s customer-centric services and amenities that attracted 1.08 million Australians in 2017 and contributed to the airport’s reputation as the world’s most awarded airport.

The pinnacle of the project will be the launch of Jewel Changi Airport in the first half of 2019, an extension of the airport and a world-class tourist destination in its own right.

The soon-to-be iconic complex will include: a four storey-high Forest Valley, the world’s tallest indoor waterfall ‘Rain Vortex’ that transforms into a daily Light and Sound show after dark, and Instagram-worthy attractions such as canopy mazes and 250-metre long sky nets providing a bird’s eye view of the complex and 280 retail stores.

The Australian market is Changi Airport’s fourth-largest aviation traffic market, with 5.82 million passenger movements recorded on flights between Australia and Singapore, a 4.8 per cent year-on-year growth that solidifies Australia’s position as Changi’s largest transfer market.

Mr Ivan Tan, Group Senior Vice President, Corporate and Marketing Communications for Changi Airport Group said, “With eight airlines flying direct between our two countries, offering 240 weekly services; there is no better time for Australians to consider Singapore as both their transit hub and stopover holiday destination.

“Australians have a reputation for loving travel and they are certainly spoilt for choice here, with Singapore’s iconic tourism attractions, award-winning cruise offerings right on our doorstep and over 400 international city links available from our four terminals.

“We selected Adhesive as our agency of note in Australia and New Zealand as they have a proven track record of combining both strategic thinking coupled with award-winning creative, to achieve cut through in the competitive marketplace.”

Adhesive PR director Myfanwy McGregor commented, “Changi Airport’s reputation precedes them.  As Skytrax’s ‘World’s Best Airport’ for the sixth consecutive year in 2018, the challenge is not raising awareness of the airport, but rather crafting strategic campaigns that will dispel misperceptions that may be hindering travel to Singapore and reaching the right consumer segments.

“We are looking forward to getting started on the account.”

Adhesive is a proudly independent, award-winning communications agency that creates connections and cultivates change for its clients.

Founded in 2012, the agency now operates across three offices in Sydney, Auckland and London, with a roster of market-leading brands including Sony, Dyson, TripAdvisor, Singapore Tourism Board, Discover Los Angeles, LAX, THE ICONIC and Jansz Tasmania.




Please login with linkedin to comment

Adhesive PR changi airport

Latest News

History Has Arrived: It’s The Cairns Crocodiles Inaugural Shortlist
  • Advertising

History Has Arrived: It’s The Cairns Crocodiles Inaugural Shortlist

Like the second coming of Christ, The Cairns Crocodile Awards presented by Pinterest has been at the top of the advertising, marketing and media industry’s collective mind since we announced it back in 2023. Now, we’re but one more step away from crowning the very first round of winners with this the revealing of the […]

by B&T Magazine

B&T Magazine
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
  • Media

TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets

In a strategic move to bolster its capabilities, insights and research agency, TRA announces the appointment of a raft of new hires to its Sydney and Melbourne teams. The six new hires team are a direct result of TRA’s signifcant organic and new business growth across both markets. Terri Hall, managing partner, TRA Sydney said […]

CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
  • Media

CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer

Full-service customer experience agency CX Lavender has appointed agency and consultancy veteran Kim Verbrugghe as its new chief strategy officer, tasked with leading the evolution of its strategic capability. Having previously built renowned high-growth strategy departments at independent agency Deepend and Enero Group’s Orchard, Verbrugghe joins CXL from her most recent role as general manager, […]

Opinion: Community standards, will they be the death of us?
  • Opinion

Opinion: Community standards, will they be the death of us?

Anne Gately has had a career of over 30 years in advertising and marketing and is author of SUNBURNT. A memoir of sun, surf and skin cancer. She is a stage IV melanoma survivor and is passionate about leveraging the power of advertising, media and sport to redefine Australia’s relationship with the sun. When I […]

Tegel gets heads bobbing with new free-range chicken platform
  • Campaigns

Tegel gets heads bobbing with new free-range chicken platform

Tegel is going free-range. As New Zealand’s largest poultry provider, this is clucking big news. General manager marketing and communications at Tegel Foods, Angela Irwin says, “We’ve been transitioning our retail products to free range since 2022, with the goal that by 2025 Kiwis can pick up any Tegel product in the supermarket knowing they’re […]

Study: 66% of Aussie men believe masculinity is under attack
  • Advertising

Study: 66% of Aussie men believe masculinity is under attack

Two-thirds of men in Australia and New Zealand believe that traditional ideas of masculinity are being attacked, while 63 per cent of men believe that men have less power today than in their parents’ generation, according to new research by Getty Images. (Lead Image: Getty Images. Thomas Barwick)  The findings reveal changing attitudes towards masculinity […]

‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
  • Campaigns

‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers

Australia’s top literary award for women and non-binary writers, the Stella Prize, has a bold new look and advertising campaign to highlight the continued drive for equality in literature. Developed by independent brand agency Canyon, ‘Equal Writes’ presents a contemporary new look for Stella and champions greater participation for women and non-binary writers in Australia’s […]

Icon Agency bolsters consumer and integrated offer with major hires
  • Media

Icon Agency bolsters consumer and integrated offer with major hires

Leading independent Icon Agency has announced the appointment of Nick Zonnios as director of consumer and Georgina Rees as director of brand and campaigns within its communications department to lead its growing integrated and consumer offers. Zonnios was most recently director at CHEP PR, and previously served as general manager at Clemenger PR. He will […]

Clemenger launches agricultural graduate program
  • Marketing

Clemenger launches agricultural graduate program

The Clemenger Group has launched its inaugural Agri Graduate Program, a significant milestone in its commitment to fostering talent within the agricultural sector. Anna Upton and Harriet Watson have joined the Redhanded and Porter Novelli teams respectively. (Lead Image: Anna Upton and Harriet Watson) Designed to engage graduates from diverse academic backgrounds, the Clemenger Agri […]

Levi’s Appoint UM As Global Media Agency For $217m Account
  • Marketing

Levi’s Appoint UM As Global Media Agency For $217m Account

The world’s most famous jean brand has picked UM as its global media agency after working with the firm for four years in the US. As published by Campaign US, the IPG Mediabrands agency was named Levi’s media agency of record in the US, Canada and Mexico in 2019 following a review. Omnicom Group’s OMD. […]

QMS Nabs Sean Rigby From oOh!media
  • Media

QMS Nabs Sean Rigby From oOh!media

QMS has today announced the appointment of Sean Rigby as national trading and partnerships director. Rigby departed oOh!media as group revenue director earlier this year and will replace the role left by former general manager – trading, John Glynn. He will join QMS in quarter four 2024 and will be based in Sydney. With over […]

Bumble Reveals New Brand Identity To Usher In New Era Of Dating
  • Campaigns

Bumble Reveals New Brand Identity To Usher In New Era Of Dating

Today, women-first dating app Bumble unveiled a refreshed visual identity and a new global campaign, underscoring the company’s continued commitment to making dating better for women. The campaign coincides with the dating app expanding upon its signature Make The First Move functionality with the launch of Opening Moves. After a decade of revolutionising the way […]

Stay In The House From Up! Airbnb Introduces Icons
  • Campaigns

Stay In The House From Up! Airbnb Introduces Icons

Experiential marketing is going from strength to strength as brands seek to connect with consumers in a world overflowing with content. Today Airbnb is taking this trend one step further with the launch of Icons, a new category of extraordinary experiences hosted by the greatest names in music, film, television, art, sport, and more. Icons let […]

Changing The Conversation: The Role Of Media In Ending Violence Against Women
  • Media

Changing The Conversation: The Role Of Media In Ending Violence Against Women

It’s flooded our screens for weeks now, the faces and names of the countless women killed at the hands of a partner or man known to them this year alone. Latest reports suggest a 30% spike in the rate of Australian women killed by intimate partners last year. It’s an epidemic, and despite the nearly […]

Spotlight On Sponsors: Ferrari Signs Landmark New Title Sponsor
  • Marketing

Spotlight On Sponsors: Ferrari Signs Landmark New Title Sponsor

Ferrari has signed a landmark deal with HP ahead of this weekend’s Miami Grand Prix. Meanwhile, the Cronulla Sharks are prioritising mental health this weekend with their inaugural GotchaForLife Mental Fitness Round. Welcome back to B&T’s Spotlight on Sponsors series, where we break down all the major sponsorship news from inside the sporting world. B&T unpacks all […]

Choose A Path Less Trodden This Cannes In Cairns
  • B&T Exclusive

Choose A Path Less Trodden This Cannes In Cairns

Don’t be basic. Think creatively and you shall reap the benefits of Cannes in Cairns. “We want brands!” “We want the CMOs!” We heard you and we acted. The content slate at this year’s Cannes in Cairns, presented by Pinterest, is packed to the rafters with some epic brands and top marketing talent. But that’s […]

Cannes In Cairns MC Keeva Stratton Shares Her Top Session Picks
  • B&T Exclusive

Cannes In Cairns MC Keeva Stratton Shares Her Top Session Picks

Self-professed nerd and one of four top Cannes in Cairns, presented by Pinterest MCs, Keeva Stratton has a front-row seat to some fascinating minds and fierce debates. But who should you put on your must-see, must-hear list? Here, B&T grabs five with the Quip agency founder, who will be helming the lecture in the Rainforest […]